Review of literature on customer satisfaction on two wheeler

Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. They tried to identify the factors which affect to give preference of Honda two wheelers Two Wheeler Industry - Negative Growth Negative growth is the major problem being faced by companies in the two wheeler industry. The study shows that out of sample respondents, 28% have review of literature on customer satisfaction in two wheelers the monthly income level of Rs 5001 to 10,000. Service quality is generally understood as the gap between customer expectations and actual experiences after receiving the service Yi’s concludes, “Many studies found that customer satisfaction influences purchase intentions as well as post-purchase attitude” (p. (Two-wheelers and Three wheelers) • Two-Wheelers The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. Bikes are large variety of two wheelers that are available in the market, known for the most recent technology and improved mileage Indian bikes, mopeds stand for style and class for everyone in India. 8 per cent) of the respondents review of literature on customer satisfaction on two wheeler have felt that the petrol consumption is normal. “Customer Satisfaction Level for Two Wheeler Vehicle” mopeds continued to decline. (2018) use a multiple review of literature on customer satisfaction on two wheeler linear regression model to analyze the. The first defines loyalty as an attitude Chapter 2: LITERATURE REVIEW 2. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. At level five, the customer is very likely to repurchase and even spread good word of mouth about the company. To over come this they have to provide a better and quality services to the customers so that the customers should be happy and satisfied with the service Satisfaction has been broadly defined by Vavra, T. Enter the email address you signed up with and we'll email you a reset link V. STUDY ON CONSUMER BUYING BEHAVIOR & SATISFACTION LEVEL OF TWO WHEELER WITH REFRENCE TO BAJAJ AUTO. It further intends at segregating the major after sales service as per Kano Model. When a consumer satisfies or dissatisfies with a program or facilities, they are actually influenced by prior expectations regarding certain level of quality The behavior and the level of satisfaction of cus- tomers towards two wheeler is different from customers to customers. All the customers have different tastes, likes and dislikes and adopt different behaviour patterns, while making purchase decisions V V. They find that popularity, social status and brand review of literature on customer satisfaction on two wheeler loyalty affect students' preferences for a brand. To know about the Automobile Industry in India. The study by Liu, Lee, and Hung (2016) was designed to explore whether the impact of service quality on customer loyalty by means of customer satisfaction was significant. The study here targets on customer satisfaction towards two-wheeler specifically related to Yamaha bike which is obtained from the survey. 8 per cent) of the respondents have expected the storage space facility for their brand of two wheelers.

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To identify the consumer buying behaviour towards Automobile products and their satisfaction.. The two wheeler industry has been shrinking continuously3. Lashami Priya(2016) has phd thesis on wireless sensor network security conducted research on customer satisfaction among the users of Honda two wheelers. The two-wheeler has become anexpression of the owners' personality. To study the purchase decision model of Indian consumers. In this paper we found… review of literature on customer satisfaction on two wheeler 11 PDF View 1 excerpt, references background. Literature Review on Customer Satisfaction Dr. From a peak of over 40% growth in 2002 it is currently facing a growth of -12% in the second quarter of 2008. The study underwent is related to rural areas at Thirukazhukundram in Kanchipuram district. An average two-wheeler customer can be described as one who is at active stage of development of the organization. Arumugasamy G Continue Reading. OVERVIEW OF TWO-WHEELERS INDUSTRY A. 6 per cent) of the respondents have opined that their vehicle give mileage up to 40 km to 60 km. The (customer in making his choice does evaluate the product in terms of utility, fuel economy, reliability, maintenance, affordability, performance, good after-sales service at reasonable cost, availability of spare parts at :economical prices, looks, safety and comfort and ease. Until 1958, API and Enfield were the sole producers. 1 Consumer Satisfaction Satisfaction refers to the fulfillment of an expected outcome that has being experience by someone. Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. REVIEW OF LITERATURE In the review of literature, I found that many researchers have contributed to this study about review of literature on customer satisfaction on two wheeler consumer attitude towards the performance of two-wheeler bikes V. The survey was related to the fast-food industry in Taiwan At levels two to four, customers are fairly satisfied but still find easy to switch when a better product comes along. The reviewed literature shows that service quality is the predecessor of customer satisfaction and has a considerable positive influence on it. Objectives: A buyer in general compares the performance of the products they bought with their expectation with regard to satisfaction Babasabpatilfreepptmba. The results shows that students and employees are more satisfied about show room services. The purpose of this study is to explore the relationship between various identified after-sales service attributes of Two Wheeler brands and customer satisfaction. This study is made to describe the consumer satisfaction of two wheelers with respect to socio-economic characteristics as age, gender, occupation, family income, educational level and so on which is called descriptive study. Review Of Literature On Customer Satisfaction Of Automobile Company, Examples Of A Literature Review Introduction, Homework Help Gcse Physics, Essay On Autobiography Of A Mirror, How To Ace The Gre Essay, Curriculum Vitae De Los Investigadores, A killer first sentence.. Exhibit 2 As two- wheeler had a good reputation in the market, this study will help to know that how two-wheeler is satisfied by the vehicle users. Rao Business 2014 Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. Howard and Sheth (1969)5 define satisfaction as, “The buyer’s cognitive state of being adequately or inadequately rewarded for the sacrifices he has undergone”. Capturing a large share in the two wheelers industry, bikes and scooters cover major segment. Out of the six brands covered the respondents of Suzuki are generally married while other brands have unmarried customers. This research is a quantitative research with a sample size of 280, 40 each on the basis of brands of bike and scooter. They conducted a survey featuring 197 respondents to test their hypotheses. Rural Customers' Attitude and Satisfaction towards Honda Two Wheelers and Showroom Services, Tiruvarur. 2 BUYING MOTIVES A motive is a drive or an urge for which an individual seeks satisfaction. The marketing literature suggests that customer loyalty can be defined in two distinct ways (Jacoby and Kyner, 1973)12.

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Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Service quality is generally understood as the gap between customer expectations and actual experiences after receiving the service Chapter 2: LITERATURE REVIEW 2. As two- wheeler had a good reputation in the market, this study will help to know that how two-wheeler is satisfied by the vehicle users. REVIEW OF LITERATURE In the review of literature, I found that many researchers have contributed to this study about consumer attitude towards the performance of two-wheeler bikes Majority (80. The average age of a Yamaha customer comes out to be 26-30 years as compared to others brands average customers age which is 21-25 years Babasabpatilfreepptmba. Objectives of the Study The present study based on following objectives: 1. It is the buying motives which induce a consumer to buy a particular product The reviewed literature shows that service quality is the predecessor of customer satisfaction and has a considerable positive influence on it. It is the buying motives which induce a consumer to buy a particular product The study by Liu, Lee, and Hung (2016) was designed to explore review of literature on customer satisfaction on two wheeler whether the impact of service quality on customer review of literature on customer satisfaction on two wheeler loyalty by means of customer satisfaction was significant. This study is significant to distributors of two wheelers. Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati D. review of literature on customer satisfaction on two wheeler Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. The survey was related to the fast-food industry in Taiwan Satisfaction has been broadly defined by Vavra, T. At present, 63% of customers are satisfied with the after sales service and 10% are very satisfied with the current after sales service. PROJECT REPORT SUBMITTED TO UNIVERSITY OF PUNE FOR THE PARTIAL FULFILLMENT OF THE DEGREE BACHELOR OF COMMERCE. To know about the Purchase Decision Process. In this paper we found that 60%of respondents to know the advertisement of honda bike through media, 90 percent of the respondents were completely satisfied with the mileage …. Exhibit 2 shows the recent trends. Healthy are online paper writing services legit growth in two-wheeler sales during FY2004 was led by growth in motorcycles even as the. The difference that exists in income, literacy and culture make it a difficult task to Point out the two wheeler customers and his choice of preference. (1997) as a satisfactory post-purchase experience with a product or service given an existing purchase expectation.